I offer a multi-disciplinary design consultancy service, applying 25 years of international experience in various sectors, to deliver a better quality of experience for the end-user and a sustainable competitive edge for the producer in a fast changing cultural and commercial environment.
Range of activities:
Space design (interior, exhibition, retail, installation)
Brand consultancy and consumer insight
Teaching, lecturing, speaking
One-off projects where a unique creative solution is required
Ability to negotiate between stakeholders, often on complex international projects
Bringing technical and cultural insights to the innovation process
Experience with diverse manufacturing processes, low- high-tech.
Broad understanding of business practice and economics.
Wide network of professional contacts and partners who can be brought into projects as needed
A working base in Berlin offers a full immersion in the contemporary debate about future scenarios, the future of technology and the future economy. Berlin is a cosmopolitan cultural melting pot, a testing ground for new ideas, and also a showcase for the latest technological innovations.
Approach and Method - a Clear Vision
The holistic, design-led consulting service I offer today builds upon a wealth of previous experience in diverse design-related fields. With a firm grounding in product design, including collaborations with Italian architect and designer Antonio Citterio and British architect David Chipperfield, the scope of my project work has broadened to include space design, brand consultancy, consumer insight, research and teaching.
My approach is to establish a personal dialogue with clients and project partners to address their unique challenges, from the overall 'vision and values’ of the project to detailed technical and practical problems. It is a process of questioning, methodic but also intuitive, that draws much inspiration from the pioneers of Italian design who combined imagination with economy and function in a way unrepeatable today. Their vision, their thirst for progress and their human touch are entirely relevant to tomorrow’s challenges.
I work with partners to devise a more effective system for delivering long-term benefits to all stakeholders in the process. This means ensuring quality for the end-user as well as effective and sustainable processes of production and delivery. The resulting product/service package must do more than the job we ask of it – success depends on creating a deep emotional bond with the user.
Design is fundamentally a business tool, but increasingly designers are needing to grapple with thorny social and environmental problems emerging from today’s landscape of consumption, production and digitalisation. If we observe successful business models, we note that they tend to look beyond the short-term profit motive and align themselves with pressing social and cultural dilemmas, building an ideology around them. Consumers will search for cultural relevance in the vision and values of the brand before they buy into the product.
My job is to act as cultural antenna, to focus on the user perspective and develop a clear, holistic, long-term strategy for the vision, the values and the product.
Adrian Peach - Bio
following graduation from Manchester Polytechnic (UK) began three year collaboraiton with Antonio Citterio in Milan, Italy on product design for Arclinea, Kartell and Vitra and more.
collaboration on development of Steelcase Strafor’s TNT office furniture program.
Adrian Peach Design established in Milan with focus on product, interior and exhibition design.
first product launch: Cargo by Porro (Italy)
1998 – 2004
regular collaborations on research projects with Future Concept Lab and Domus Academy Research Center.
1999 – 2004
art director for Italian lighting brand Segno
curation of product range and communication material, exhibition and retail design
consultant on furniture fit-out for Emirates Stadium, London.
joined David Chipperfield Architects, London as head of product design
managing director of David Chipperfield Design GmbH, Berlin
new product development with Alessi, B&B Italia, Zumtobel and more.
Adrian Peach Design re-established in Berlin
scope of work shifts towards design-led consultancy, consumer insight (eg with Flamingo Group, London and more), research and teaching.
begins regular teaching post at the University of Applied Sciences (HTW Berlin),
other teaching includes Academy of Art, Architecture and Design (Umprum, Prague)
active engagement with the very latest ideas and innovations, applying design to solving tomorrow’s social, economic and environmental challenges.
2014 – 2016
completes MA in Design Management at Staffordshire University (UK)
focus of my research on innovation culture, consumer insight and design business models
Selected Projects, Collaborations, Employers and Clients
Alessi, Ansorg, Arclinea, Artemide, Bohemia Machine, B&B Italia, Antonio Citterio (architect and designer), Con+Con, David Chipperfield Architects, Deutsche Bank, Domus Academy Research Center, EMU, IXC, Flamingo International, Fontana Arte, Form, Frag, FSB, Future Concept Lab, Guzzini, Haworth Castelli, Hitch Mylius, Maisons du Monde, Moravian Gallery, Moroso, Montina, Porro, Samsung, Segno, Steelcase Strafor, Trilux, Uncube, Vitra, Wästberg, Whirlpool, Zumtobel, Ziba Glass Museum, 3M.
Much of my work is embedded into strategies and processes, but in some cases a visible end-product results.
A section of images follows below: