A designer addresses daily the relationship between materials and form, and the relationship between brands and the buying public. But it should never be forgotten that the main aim is to improve the dialogue between people and objects, between people and the spaces they inhabit. The challenge faced by the industrial designer is to succeed in placing innovation in a contemporary context, in order to create stimulating objects today which will be useful tomorrow. My aim is to find an honest expression for a product through attention to form, proportion and detail. I am always aware that an integral part of usefulness is the pleasure derived from using an object.