RINASCENTE - 2001 - Milano
As part of the Domus Academy Research Center design team, my task was to devise a modular shop fitting system for Guzzini, a manufacturer of kitchen ware. This system was required to be flexible and versatile, and to be suitable for different types of retail space such as Shop-inShop and Corners. It also incorporates interchangeable graphic panels which are part of the company's merchandising programme and makes much use of back lighting to enhance the traslucent colours of the Guzzini products.